Shire educates adults on ADHD
April 07, 2009
Pediatric ADHD has been well understood for some time,” says Tom Curatolo, marketing director for ADHD at Shire. The coalition includes the ADHD Coaches Organization, Attention Deficit Disorder Association, and Children and Adults with Attention Deficit/Hyperactivity Disorder. Shire has long-standing relationships with all three groups, which provided input regarding messaging and spokesperson selection. The team chose Howie Mandel, who has ADHD and hosts Deal or No Deal, as its celebrity spokesperson. It chose Lenard Adler ofLearn more: http://www.prweekus.com/Shire-educates-adults-on-ADHD/article/130182/
