A Lesson About Female Friendship From The Ad World - By Irene S. Levine, PhD
July 07, 2009
Their targeted advice for the ad world: "Because individual relationships are more important to women, they are more likely to develop loyal customer relationships with individual service providers. Conversely, men find group relationships important and are more likely to develop loyal customer relationships with firms and organizations." Thus, advertising strategies focused on personal relationships are more likely to be effective with women.If we extrapolate these results to our friendships, it reinforces what we already know. In general, female relationships tend to be characterized by greater intimacy (and a different kind of loyalty) than those of men.- Irene S. Levine, PhD, clinical professor, psychiatry
Learn more: http://www.huffingtonpost.com/irene-s-levine/a-lesson-about-female-fri_b_226263.html
